After the highly successful launch of the Collective 2.0 marketing strategy by Emaar, the Client has once again returned to RMJM for another exciting project – the Golf Collective Phase 3. The interiors are tailored with an elegant approach to attract an increasingly sophisticated audience, where the love for Golf meets Art Deco.
The Collective ideology promotes a community lifestyle and sense of belonging, encouraging a new concept of openness, sustainable living and collaborative spirit. These values are translated into an eclectic yet sophisticated aesthetic that balances high style and function.
With Golfville our aim was to bring back to life an era of fabulous attire, flowing feathers, and mesmerizing lines that overlap flawlessly; the golden age of the Art Deco movement, tailor made for the needs of the 21th century.